Brian Levenson
CLIENT
Brian Levenson, JBauer Design
RESPONSIBILITIES
Branding; print marketing materials
Brian Levenson is a mental performance coach. His company, originally called Core Mental Training, focused on helping athletes maximize their mindset for better performance.
As a member of the JBauer Design team, I worked on creating a new brand identity for Brian Levenson intended to appeal to a larger audience. After extensive research on other public speakers we advised Brian to re-brand his company under his name and establish three programs geared towards different parts of his client bases: Prepare to Perform, Core Mental Training, and Win the Moment. This would allow for the continuation of the recognized Core Mental Training brand while expanding his reach in the market.
